BlackRock Expands Crypto Reach with Bitcoin ETP in Europe Amid Institutional Surge
Global asset management giant BlackRock is preparing to launch a spot Bitcoin exchange-traded product (ETP) in Europe, further solidifying its role in the digital asset investment space. This move comes as institutional interest in Bitcoin surges, following the success of BlackRock’s U.S.-listed Bitcoin ETF, which has amassed nearly $60 billion in assets.
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BlackRock Eyes European Market for Bitcoin ETP
According to Bloomberg, sources familiar with the matter indicate that BlackRock is working to introduce its Bitcoin ETP in Switzerland, a hub for crypto-friendly financial regulations. While the firm has yet to make an official announcement, reports suggest BlackRock may begin promoting the product as early as this month.
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This expansion signals the firm’s growing commitment to digital asset investment vehicles. Despite the availability of cryptocurrency-linked ETPs in Europe for several years, this marks BlackRock’s first major foray into the European crypto investment sector.
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BlackRock’s Growing Crypto Dominance
BlackRock, which manages over $4.4 trillion in ETF-related assets, has established itself as a dominant force in traditional finance. The firm’s iShares Bitcoin Trust (IBIT) has become the fastest-growing U.S.-listed Bitcoin ETF, holding approximately 585,732 BTC—valued at over $56 billion as of February 6. This makes IBIT one of the most successful ETF launches in history, surpassing many traditional investment funds in asset accumulation.
Larry Fink, CEO of BlackRock, has been increasingly vocal about Bitcoin’s role as a financial hedge. During a panel discussion at the World Economic Forum in Davos, Fink emphasized Bitcoin’s potential as a safeguard against currency devaluation, citing discussions with sovereign wealth funds considering Bitcoin allocations between 2% and 5%.
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“If everybody adopted that conversation, Bitcoin could reach $500,000, $600,000, or even $700,000,” Fink stated, reinforcing the asset’s potential for institutional investors seeking stability amid economic uncertainty.
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He also highlighted Bitcoin’s utility as a global financial instrument, particularly in countries experiencing economic instability:
“If you’re afraid of the debasement of your currency or economic and political instability, Bitcoin provides an internationally recognized financial safe haven.”
Rising Institutional Interest in Bitcoin
The launch of multiple spot Bitcoin ETFs in the U.S. has triggered a wave of institutional investment, with 12 funds collectively managing approximately $116 billion in assets. BlackRock’s IBIT has led the charge, attracting billions of dollars and setting a new standard for Bitcoin-based financial products.
Bitcoin’s price has also seen significant upward momentum, driven by increased institutional participation, regulatory clarity, and shifting political dynamics. Since U.S. President Donald Trump’s re-election campaign gained traction, Bitcoin has surged to new all-time highs, further fueling investor confidence.
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While the U.S. has dominated institutional Bitcoin investment, Europe’s cryptocurrency ETP market remains relatively smaller, with a total value of $17.3 billion across more than 160 products tracking Bitcoin, Ethereum, and other digital assets. BlackRock’s entry into this space could accelerate institutional adoption across European markets.
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Conclusion
BlackRock’s decision to launch a Bitcoin ETP in Europe underscores the growing demand for regulated cryptocurrency investment products. As institutional adoption accelerates and market dynamics shift, BlackRock is positioning itself at the forefront of this financial transformation. If the firm’s U.S. success is any indication, its European Bitcoin ETP could play a pivotal role in expanding the global institutional crypto market.
